Testing Theory

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A/B Testing LIFT Calculation #abtesting #testingforbeginners

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A/B Testing Samples: 2 key components of the sample #abtesting

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AB Testing Population and Sample

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Benefits of AB Testing

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The Best Data for Data Driven A/B Tests

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A/B Testing Interview Questions

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A Job doing A/B Testing - Exploring a Career in Digital Optimization

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A/B Testing - Get Started in 10 Steps - a Cosmic Voyage

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What is AB Testing? - Data Science Essentials

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2600 Year Old A/B Test - Introduction to AB Testing

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Prospect Theory, Loss Aversion, and A/B Testing

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Key Question to Create a Culture of Experimentation

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A/B Testing Statistics Made Easy

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A/B Testing Misconception More Traffic is More Risk

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The Global Pandemic and A/B Testing

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A/B Testing for UX Designers

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A/B Testing vs Multivariate Testing

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A/B Testing Skills For Professional Optimizers

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A/B Testing for Product Managers

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"My Precious" A/B Testing Strategy

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From Validating Assumptions to Data Driven Optimization

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Ideation Framework for Generating A/B Testing Ideas

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Asking Visitors vs Visitor Behavior - Site Optimization

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SEO and A/B Testing - Impact Explained

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Counterweight Measurement Strategy for A/B Testing

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Living Roadmaps for Better A/B Testing

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Tack on A/B Testing Strategy Blunder

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Beware the Best Practices in A/B Testing

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Speed vs. Control - Doing More or Isolating Changes

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Evaluating A/B Tests with the Efficiency Equation

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A/B Testing Strategies: The Guess Who Strategy

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Actionable Rates of Action - Analytics to A/B Testing

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Experience Optimization NOT Conversion Rate Optimization

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Combining Multiple Testing Strategies

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Case Study: Order Confirmation Page A/B Test

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Hypothesis Handicapped in A/B Testing

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5 Cultural Quagmires Stopping A/B Testing

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Micro vs. Macro Conversions with A/B Testing

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Monetizing A/B Testing Results

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Perfect Amount of Traffic per A/B Test

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Multiple A/B Tests at Once?

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7 Strategies to Create Organizational Buy-in to Do More A/B Testing

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Data Science and A/B Testing

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Essential Roles of the Cross-Functional Testing Team

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Not All Data is Created Equal - 3 Factors to Evaluate Different Data Types

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Usability Testing vs. A/B Testing

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Rapid Iteration The Right Way Using A/B Testing

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Quantify the Qualitative Data and Use the Right Quantitative Data

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3 Types of A/B Testing Metrics- Use the right ones or fail

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Using Heatmaps Strategically with A/B Testing: 4 Dos, 2 Don'ts

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A/B Testing Strategies: Zoom Zoom Strategy

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Create a Data Driven Culture of Optimization - 6 Ways

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A/B Testing Examples: WebsiteBox - First Two Tests

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3 Reasons to A/B Test the "Impossible"

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What is the Optimal Number of Variations Per A/B Test?

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Their Tests are Killing Your A/B Testing Program

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Intelligent Risk Taking With A/B Testing

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A/B Testing Strategies: Self-Selection Strategy

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A/B Testing Examples: CTA Stacking Strategy

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A/B Testing Strategies: Existence Testing

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A/B Testing Examples: Baseline & Self Selection Strategies

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Better A/B Tests First: Ranking & Prioritizing A/B Tests

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A/A Testing: Understanding Variance and Running a Variance Study

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Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management

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A/B Testing Better: Stop Trying To Figure Out WHY - Do This Instead

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Adobe Summit 2019 on Personalization - The Good, Bad, & Ugly

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10 Newbie Mistakes Made By Rookie A/B Testers

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Targeting Your A/B Tests? Why You Probably Shouldn't

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AB Testing Definitions: Split, MVT, ABN, Lift, KPI, Significance, ROI, etc

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Why Peeking at A/B Testing Metrics is Encouraged

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Why You Shouldn't Use a Hypothesis in Your A/B Testing

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Why Your A/B Tests Fail - 4 Steps to Consistent CRO Wins

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9 Unique Tools Powering Our A/B Testing Program

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Top 10 Proven Reasons Expert Companies A/B Test

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A/B Testing & Statistical Significance - 4 Steps to Know How to Call a Winning Test

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AB Testing Tools - 6 Factors to Consider When Choosing a CRO Tool

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A/B Testing Strategies: The Baseline Testing Strategy

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#1 Website Personalization Mistake and 6 Steps to Avoid It

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A/B Testing Intro: Why, What, Where, & How to A/B Test

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What is A/B Testing?

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A/B Testing and the Illusion of Explanatory Depth

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About Rhett - Creator of TestingTheory.com

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Pseudo experts and how to Identify true expertise

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Build your optimization program based on what really matters

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Importance of Testing Theory in your testing program

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Feed your digital testing machine right or get garbage outputs

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