In the world of luxury perfumes, jasmine and rose are the king and queen—no floral fragrance is complete without them. And some 100,000 farmers in a tiny area around Madurai produce the world’s best jasmine that powers scents by Dior, Guerlain or Tom Ford. It takes more than 1,000 kilos of these tiny milky-white flowers to make just one kilo of jasmine oil—an oil that sells for nearly ₹4 lakh. The jasmine sambac or Madurai jasmine is considered a symbol of love, beauty and purity. In this video we find out how the unique geography and climate of Madurai produce the ‘intoxicant queen of the night’ that goes into a bottle the world’s rich and famous are ready to splurge on.
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Ex. Producer/Presenter - Sanjana James
Direction/Camera/Edit - Kishore Ravi
Script - TR Vivek
Music - Deepak Paramashivan
Singers - Roshni Ramanan, Deepak Paramashivan
Recording Engineer - Baba Prasad (Digi Sound Studio)
Keyboard Sequencing - Sagishnu Xavier
Audio Post Prod. Supervision - Gagan Baderiya
Mix & Master - Aniket Mohanty (Audiokraft Studios)
Asst. Sound Engineer - Sahil Anwar


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Contents of video
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0:00 Intro
1:01 Bold flavours
2:37 Madurai and malli
4:50 The daily race
6:33 French connection
9:39 Liquid gold
10:37 Sustainable harvest
13:15 Meenakshi's gift
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