Many consumers are currently using their mobile devices to investigate properties while driving through towns and cities. Some already have an idea of the neighborhood(s) they would like to move into. Now with the Coldwell Banker Search app for the iPad, they have a tool available to retrieve detailed property information, interior photos as well as get in "touch" with listing agents of homes currently for sale on the market. Coldwell Banker is leveraging the consumer's desire for more information, on their terms. Gen Blue is revolutionizing the way tools/technology can be used in today's industry to better serve both buyers and sellers.