To know more, check out:
sskl.co.in/
kanchivml.com/
brandmandir.com/

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Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.

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Timestamps -

00:00 - Intro
02:46 - How can one build a saree business in India?
17:19 - What would 30 people in the backend do in a saree business?
21:14 - Was there a strategy behind targeting the middle class & upper middle class?
32:08 - Introducing international shopping experience to Indians
43:16 - How does he keep track of things happening in his store?
45:00 - One or two AI patterns that surprised him
50:51 - What's the biggest mistake he made and regrets?
58:08 - How does he beat giants like Tata & Reliance?
1:00:00 - Top 3 data points which are very important for him
1:02:52 - India's wedding economy
1:06:40 - Gen Zs are going to keep our culture alive
1:10:20 - Have sarees moved from daily wear to occasion wear?
1:15:44 - Are ready draped sarees becoming a trend?
1:18:28 - Is he facing competition online?
1:17:20 - How he manages inventory
1:23:03 - One opportunity in his industry in which people can build a business
1:26:26 - What's one problem in his life he would pay someone to solve?
1:27:41 - BTS
1:28:22 - Outro

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My gear for shooting this video:

Canon EOS 200D II 24.1MP DSLR Camera: amzn.to/3GuiPFK
Canon EF50MM F/1.8 STM Lens: amzn.to/3WZOSoi
Canon EF-S 18-55mm f/3.5-5.6: amzn.to/3ZpKBMy
Yunteng Aluminium Tripod (Vct-690, Black): amzn.to/3ItEzV0
Zoom H6 All Black (2020 Version): amzn.to/3irUCIf
Shure SM7B Cardioid Vocal Dynamic Microphone: amzn.to/3GPimiM
Shure MV7 USB Podcast Microphone: amzn.to/3Xjy63d
GODOX SL150II 150W LED Video Light: amzn.to/3XeN0aL

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In today’s episode, we sit down with Nagakanaka Durga Prasad Chalavadi, Founder and Managing Director of SSKL.

We talk about how he started by selling just 300 sarees from a basement, why the saree market is still highly unorganized, and how he identified a large opportunity in it.

The conversation also covers how he scaled using cluster-based expansion, why controlling the supply chain improved both cost and quality, and how trust and pricing play an important role in emotional categories like sarees.

He also explains how systems like data, MIS, and the smart use of AI in retail can improve sales, forecasting, and customer understanding. This episode breaks down practical lessons on building and scaling a business in India.

Subscribe for more such conversations.

Follow Nagakanaka Durga Prasad Chalavadi here:
Instagram: www.instagram.com/prasadchalavadiofficial

Follow VaraMahalakshmi Silks here:
Instagram: www.instagram.com/kanchivmlsilks/

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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.