Salespeople don't trust high OTEs in job postings...





You'd think posting high OTE figures on a job posting would be a good thing.

But in my experience, a lot of salespeople don't trust them.

They look like 'pie in the sky' figures.

They look dubious.

They don't trust them and don't apply.

Here’s what we do instead:

We tell the story of someone already earned that in the business and how that changed their life.

For example, in an ad we would say:

“Tom was able to build his own house from the ground up and fund his wedding to his childhood sweetheart because he’s earned over £100k annually in this role over the last two years. Now we want the same for you.”

This creates:

✅ Emotional benefit

✅ Concrete proof

Selling roles to candidates is like selling products to customers.

Sell the lifestyle.

Back it up with evidence.

And you'll see better, more relevant applicants applying.

#sales #salesjobs #b2bsales #selling