Sustainability for All
A short fashion film directed by Camille Tanoh a.k.a The Proper Kid®
Presented by The Proper Label®, New York
Directed by Camille Tanoh a.k.a The Proper Kid ®

Starring
Deja Robinson
Janina Tati
Jenaye Stephenson
Maeva Siabi
The New York City Gospel Choir | newyorkcitygospelchoir.com
The Proper Kid ®
Vanderson Almeida

Co-Starring

Magor Mengue
William Martins
Louise Akani
Jenaye Stephenson
Bryan Cedeno

The Proper Label ®, New York Presents
Properganda Pictures Presents in association with The Proper Agency ®

About This Film :

Shot between Portugal and New York, this visual campaign reflects the timeless values of sustainability, heritage, and legacy. It marks a new chapter in The Proper Label® blending global craftsmanship with soulful storytelling.

Directed by Camille Tanoh, this film anchors the cultural direction of Properganda Pictures and the mission of The Proper Label®: to build a fashion house rooted in ethics, elegance, and emotional resonance.

New York Crew

Production Ambrose Eng c/o StonexSpade
1st Director of Photography Ambrose Eng
1st ac Rob Martin
Producer AD Brian Choy
Gaffer Oliver Peng
Sound technician Francesco Lo
Stylist Kingsley Osuji
Make-up artist Wakana Ichikawa
Photography Images Courtesy of Joel Bessa
Photography Images Courtesy of John Adams III
Photography Images Courtesy of Roxane Moreau
Creative Support Louis Gueye

Official soundtrack“Be free” Courtesy of Properganda Records ®
Written by Camille Tanoh a.k.a The Proper Kid ®
Live performance recorded at the 1896 studios in Brooklyn for The Proper Label ®

Portugal Crew

Production Sandro Machado & Helena Silva c/o SnowberryProductions
1st Director of Photography Joao Rodrigues
Set designer Artist Joaquim Szkutnik Da Rocha
Stylist & Art Director Gerda Kriger
Make-up artist Ricardo Pedro
Catering Cook Time Fernanda Faria

Post - Production

Manifesto written & narrated by The Proper kid ® a.k.a. Camille Tanoh
Ben Fabre, Chloe Engelbach c/o Agence Suzanne
Video Editor & Vfx Thibaut Koralewski
Music Composer Ezaro Studio, The Proper Kid ®
Sound design & Mix Blaž Babnik
Writing Support Brian Castillo
Consultant Art Director Joel Bessa, Nico Kartel
Consultant Web 3 Artist Justin Fullerton

Special Thanks to ABCD Embroidery New York, Sonia tanoh, Pierre Bonnefil, Sandra Sampaio, Carla Silva, Julia Bergshoeff, Aya N’dri, Alvin Bombo, Elsa Marques, Liliana Ferreira, Vania Silva, Sue Alali, Noemie Massikini, Ali Sow, Kevin Yoro, Loren Denis, Anthony Vibert, Julien Vansteeger, The City of New York, Câmara Municipal de Gondomar, Portugal office tourism visitportugal.com