Sometimes the most brilliant business strategies come from the most controversial sources. Netflix proved that smart companies don't just fight their competition - they study it to understand what customers actually want.

Think about it - traditional market research costs millions and often gives you outdated data. But piracy websites? They're like real-time consumer behavior labs showing exactly what people are willing to risk legal trouble to watch. Netflix basically used pirates as unpaid market researchers to crack the Netherlands market.

This strategy worked because they solved the core problem behind piracy - access to desired content. Instead of just complaining about illegal downloads, they gave people a legal, safe alternative for the exact content they were already consuming illegally.

The lesson here is powerful: your biggest threat might actually be your best teacher. Are you fighting your competition or learning from what makes them successful?

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