In August 2016 Colin Kaepernick began protesting police brutality against the Black community. He began by sitting on the bench and eventually kneeling. In this sequence from THE LOST ART OF ARGUMENT Josh Gordon, a senior instructor of sports business at the University of Oregon, examines how a difference in framing the national anthem protest influenced the way the NFL and NBA approached the controversy.

Richard Margerum, a professor at the School of Planning, Public Policy and Management (University of Oregon) dives into the impacts of framing when working with water rights and decisions to build dams.

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