In this episode, Witness Mdaka is joined by Ayanda Mabaso, a dynamic marketing and social media strategist, to unpack how young people can use digital platforms to unlock success in today’s economy.

Ayanda shares practical strategies on building a strong personal brand, growing an engaged audience, and turning content into cash. He dives into how to leverage trends to create real opportunities and how to use social media as a powerful tool for both career advancement and business growth. With a natural passion for sales, Ayanda’s journey began in school where his interest in business studies laid a strong foundation for the knowledge and skills he applies today.

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