In this video, I break down the three critical strategies we're implementing to grow our business in 2025 - lessons learned from both our successes and failures while scaling from Illinois to Florida. Whether you're just starting out or looking to expand your existing business, these principles will help you avoid the plateaus and setbacks that killed our growth in 2024.
You need to stop growing a "cancer" in your business - those wildly unprofitable services or expenses that are slowly killing your company. I'll show you how to identify what's not working, why the riches really are in the niches, and how to move up the ladder from low-barrier services that everyone can do to specialized offerings that eliminate competition and allow you to charge premium prices.
The leadership development crisis that nearly stunted our growth is something every business owner faces. As a business owner, you'll wear every hat from startup to around $500K-$1M, but the biggest mistake I made was not systematically developing leadership in others fast enough. I'll share exactly how to become a lifelong learner yourself and then spread that leadership training outward through your organization before you become the bottleneck.
My biggest failure was relying on "on-the-job training" instead of creating systematic training programs. Drawing insights from Jocko Willink's principles, I explain why hoping employees will figure it out through common sense is a failed strategy, and how to build the training systems that will make your team faster, safer, more profitable, and ultimately more successful. This isn't just about entry-level training - it's about creating a culture where everyone continuously levels up together, just like championship sports teams do.


Check out my podcast for more thoughts & advice on business, relationships, health & more: bit.ly/3wetno1

Ready to join my coaching group? GROW Comm opens for a few days a few times a year. Get on the waitlist: JacobGodar.com/GROW-Comm

MY STORY:

I am the CEO of Scooter's Lawn Care, Inc.: an award-winning lawn care, landscaping, and home service company with locations in central Illinois and southwest Florida.

I help others scale their lives, relationships & businesses on YouTube, on the GROW by Design podcast, in 1:1 coaching calls, and in my coaching group GROW Comm.

I first started my lawn care business part-time in 2014, while working full-time in the autobody industry. In 2015, I quit my job (with a pregnant fiancee) and risked everything to go full-time.

By 2019, Scooter's Lawn Care, Inc. was an award-winning, seven-figure company in Springfield, Illinois.

In 2021, I once again started from the ground up with a second location expansion in Cape Coral, Florida. By month three, my team was hitting $50,000/mo in revenue - climbing up on $100,000/mo before the first year's end. In under two years, my second location was selling over $200,000 in lawn care & landscaping services each month.

I share the wins and losses in our business journey - along with proven strategies to scale - on YouTube to help others grow.

I coach others during 1:1 calls (bit.ly/3sczUgN) and in my private coaching group, GROW Comm.

GROW Comm is a one-of-a-kind, value-packed business growth training center, and networking community designed to scale service companies to seven-figures and create success & abundance in all areas of life.

Registration opens for a few days a few times each year.

Get on the GROW Comm waitlist: bit.ly/3MN8w2i

Hire Scooter's Lawn Care in Springfield IL: ScootersLawnCare.com/

Hire Scooter's Lawn Care in Cape Coral FL: ScootersLawnCareFL.com/

Watch Company Videos: bit.ly/3CThYwy

Thank you so much for your support. I am wishing you all the success in the world.

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