In this video, I’m going to show you how to effectively use different types of videos at different stages of the sales funnel to convert prospects into customers and maximise sales.

First, we’re going to give you a brief introduction to the 4 stages of the sales funnel:

1. Awareness stage
2. Consideration stage
3. Decision stage
4. Action stage

Next we’re going to show you what videos to use in each stage of the sales funnel along with tips and best practices.

1. Awareness stage
SEO driven videos
Commercial videos
Homepage/Landing page videos

2. Consideration stage
Demo videos
Webinars
Case study videos

3. Decision stage
Testimonial videos
Company story videos

4. Action stage
Onboarding videos
Retention videos


In short, you’ll get a clear understanding of how to strategically use different videos to move a prospect down the sales funnel.

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