Content marketing for SaaS is one of the most efficient ways to acquire new customers—but only if you do it right. If you’re starting from scratch or improving an existing strategy, it can be tough to know where to focus. In this video, I break down the exact content marketing strategy that drives revenue, not just vanity traffic.

00:00 - Intro
00:12 - Bottom of funnel content for SaaS
02:30 - What about AI?
03:15 - Middle of funnel content
04:30 - The feedback loop
06:14 - What about top of funnel content?

💡 Key Takeaways:
✅ Stop chasing top-of-funnel content—it won’t convert.
✅ Focus on bottom-of-funnel (BoFu) content—comparison pages, product alternatives, and buying decision keywords.
✅ Middle-of-funnel (MoFu) content—category-specific guides, interactive product demos, and tutorials to attract solution-aware buyers.
✅ SEO for SaaS is a long game—organic traffic compounds over time and feeds into Google Search Console for optimization.
✅ AI in content creation—use it to speed up content production but refine based on real user search behavior.

👀 Want to see real-world examples? I’ll show you how we create and optimize BoFu & MoFu content for consistent, high-quality leads—not just empty traffic spikes.

📈 Your SaaS SEO strategy starts here. If you’re ready to improve your content marketing game and drive more signups, watch till the end and let me know in the comments—what’s your biggest SEO challenge?

#SaaS #ContentMarketing #SEO #B2BMarketing #GrowthMarketing