Major Labl Artist Club
チャンネル登録者数 43人
16 回視聴 ・ いいね ・ 2024/11/26
Published in 2010, Byron Sharp’s seminal book ‘How Brands Grow’ has become a marketeer’s bible. Sharp used empirical research conducted at the Ehrenberg-Bass Institute for Marketing Science to challenge widely held industry beliefs about marketing effectiveness.
In this article for Music Radar, Mark Knight, the founder of Major Labl Artist Club considers how Byron Sharp’s principles of brand growth could equally be applied to band and artist growth and questions why the music industry has been so slow to adopt his learnings.
Read the original article here: www.majorlabl.com/post/musicians-superfans-marketi…
コメント
コントロール
設定
使用したサーバー: direct
コメントを取得中...