We asked the Citrine team, “Why did you switch to clean beauty?” 💛

The term “Clean Beauty” is a convoluted phrase that is actually unregulated with no set standards. The beauty industry at large is self-regulated, meaning that anyone can claim a product is “clean” with no official oversight. To give you an example, there are brands deemed “clean” at many large retailers that we do not consider on our shelves here at Citrine. Each brand & retailer constructs their own regulations and standards, oftentimes leading to loose ideals as to what a “clean” beauty product entails. Being educated as to what ingredients are actually harmful is so vital to being able to discern which products are best for your health. At Citrine, we are extremely intentional, diligent and mindful when it comes to determining what makes a brand “Clean”. No ingredient is ever overlooked. Here at Citrine, Clean Beauty is defined as high quality, high vibrational products formulated with ingredients that have been scientifically proven to be safe in every aspect.

Let us know what your reason is 👇