Brand Battles & Billion-Dollar Breakouts: The CPG Disruption

In Episode 3 of Engagement Matters (our monthly LinkedIn Live series), Chris Cubba and Brendon Lemon discuss how insurgent consumer packaged goods (CPG) brands thrive in a competitive marketplace. The discussion begins with an overview of both new and established insurgent brands and the market share they are capturing.

Chris and Brendon explore the factors driving explosive growth for insurgent brands like Mike’s Hot Honey and highlight key success stories, including Athletic Brewing. They also review strategies established brands like Pepsi can use to stay ahead.

In this rapidly changing landscape, CPG brands must adapt, cut through the noise, and secure a strong position in the market. To learn more about the consumer buying trends shaping CPG marketing in 2025, visit www.snipp.com/cpg-consumer-buying-trends.