Knightsbridge is a residential and retail district in central London, south of Hyde Park. It is identified in the London Plan as one of two international retail centres in London, alongside the West End. Knightsbridge is also the name of the roadway which runs near the south side of Hyde Park from Hyde Park Corner.

Running in a stately straight line from Knightsbridge to Sloane Square, elegant Sloane Street is the luxury cornerstone of Chelsea, London’s most beautiful neighbourhood. It is home to the flagship boutiques of global luxury brands, world-class restaurants and landmark hotels, as well as leading wellness and beauty venues, making it the destination of choice for those who value rarefied shopping experiences, enhanced by exemplary levels of customer service.

Steeped in history, bordered by striking architecture and just minutes away from the delights of Pavilion Road’s artisanal food quarter and the charms of the King’s Road, Sloane Street is the jewel of the Royal Borough of Kensington and Chelsea and offers a shopping experience unlike any other.

Sloane Street is part of the 93-acre estate portfolio of Cadogan, a property manager, investor and developer with a 300-year history. At the heart of Cadogan’s management strategy is careful curation. It proactively selects an eclectic mix of retail, hospitality and workspaces that ensures the constant evolution of Sloane Street as one of the world’s finest luxury shopping destinations, while protecting and enhancing the rich heritage and unique character of the neighbourhood and its vibrant community.

Harrods is a luxury department store located on Brompton Road in Knightsbridge, London, England. It is owned by Harrods Ltd, a company currently owned by the state of Qatar via its sovereign wealth fund, the Qatar Investment Authority. The Harrods brand also applies to other enterprises undertaken by the Harrods group of companies, including Harrods Estates, Harrods Aviation and Air Harrods. Recognised as one of the world's leading department stores, it is visited by 15 million people per year.

The store occupies a 5-acre (2 ha) site and has 330 departments covering 1.1 million sq ft (100,000 m2) of retail space. It is one of the largest and most famous department stores in the world.

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