Dr. Nolan Beise is an entrepreneur with successful exits and a new product that could change brain care. He's also an investor. AND he knows a thing or two about building brands.

We chatted a few weeks ago, and the topic turned to what the holy grail SHOULD be for startups looking for growth.

According to Beise (and I fully support his perspective) a startup shouldn't hold fundraising as the winning metric. Instead, focus on nailing product / consumer fit, lowering customer acquisition cost, getting more active customers, and driving profit up. AKA building a killer 'Traction' slide for your deck.

Seems obvious? Look at Forbes 30 Under 30 list and let's talk.

Check out our conversation. Nolan's insights have helped me tune the language - and tools - of Brands Investors Love. It may give you some great insights.