Beyond the boundaries of each country and region, all stakeholders of healthcare industry are facing the same challenges today in enabling effective product recalls, adverse event reporting and post market surveillance. Besides, the ability in increasing supply chain security and fighting counterfeiting ultimately ensure the provision of safer patient care.

GENUINE Product Authentication Solution enabled by ezTRACK™, an globalized EPCIS-standard traceability network developed by GS1 Hong Kong and hosted in a secure cloud by PCCW Solutions, is an end-to-end brand protection solution. The solution is aimed at assisting brand owners, distributors and retailers to combat counterfeiting and diversion as well as enabling companies to increase brand integrity and bolster consumer confidence.

For details, please visit GS1 Hong Kong website at www.gs1hk.org/eztrack