In this episode of the Exact Digital Podcast, we sit down with Steve Davis, founder of Patmos Marketing and creator of Around the Upstate—a media hub and weekly podcast spotlighting the people, places, and businesses fueling growth across Spartanburg, Greenville, Anderson, Clemson, Travelers Rest, and greater Upstate SC.

Steve breaks down how Around the Upstate blends storytelling + strategy:

What it is: a podcast + media site (aroundtheupstatepodcast.com) built to showcase local entrepreneurs and community wins—then repurpose those stories into evergreen marketing assets.

Why it works: authenticity and authority—real conversations (not ads) that build trust, improve local SEO, and create “As Seen On Around the Upstate” social proof.

Who it’s for: growth-ready, time-strapped local businesses (home services, trades, venues, pro services). Examples include HVAC owners ready to scale, handymen niching into fencing, and outdoor venues seeking river-loving guests.

How it scales: omnipresence and off-site distribution—content syndication (e.g., Business Insider, USA Today, Yahoo Finance), media kits, Shorts/Reels/blogs, and Connected TV placements (powered with partners like Exact Digital).

Community roots: Steve mentors startups via local chambers; mission is leveraging cutting-edge tech so Upstate businesses thrive in a fast-moving, AI-driven world.

👂 Want your story featured? Visit aroundtheupstatepodcast.com → “Be a Guest.”
🎧 Subscribe on Apple/Spotify to discover the Upstate’s best local businesses, hidden gems, and community success stories.

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