Artificial intelligence is reshaping how natural products are researched, formulated, and marketed.

In this in-depth panel discussion from SupplySide West 2024, industry experts—including WellVine™’s own Scott Forsberg—explore how AI is being applied to product innovation, risk reduction, consumer messaging, and patent strategy in the dietary supplement and functional food space.

🔹 Key Topics Covered:
How AI helps lower the risk for innovation in new ingredient development

The role of AI in analyzing complex natural compounds (polyphenols, prebiotics, microbiome research)

Consumer perceptions of AI-powered products—are they intrigued or skeptical?
AI’s impact on patentability and intellectual property protection in the supplement industry

The importance of data hygiene—why AI is only as good as the data it's trained on

Avoiding AI “hallucinations” in research and ensuring scientific accuracy

How AI is accelerating discoveries in next-gen probiotics, combination products, and botanical synergies

💡 Featured Panelists:
✔️ Scott Forsberg (WellVine™) – Expert in polyphenolic ingredients and natural product innovation
✔️ Weslee Glenn (Ayana Bio) – VP of Innovation, specializing in AI-driven bioactive ingredient development
✔️ Mike Bush (GrowthWays Partners) – Managing Partner, with expertise in AI applications in the supplement industry
✔️ Camille Delebecque (Verb Biotics) – Head of Biotechnology, leading advancements in AI-powered microbiome research

📌 Mentioned in the Discussion:
AI’s role in prebiotic and microbiome research
The use of AI-powered dashboards for ingredient research
The company PIPA and its role in AI-driven bioinformatics
The potential for AI to refine claims like “entourage effect” or “full-spectrum” for complex botanical formulas

This video is for informational purposes only and does not constitute medical advice. Always consult a qualified healthcare provider before making dietary or supplement changes. The opinions expressed are those of the panelists and do not necessarily reflect the views of WellVine or any affiliated companies.

Website: wellvine.com/
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LinkedIn: www.linkedin.com/company/wellvine-chardonnay

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#AI #Supplements #NaturalProducts #SupplySideWest #FunctionalFood #Innovation #Biotech #Microbiome #Polyphenols #WellVine #prebiotics #prebiotic f