How does a product reach from a production factory to a retailer? How is urban distribution channel different from rural distribution channel? Who are different channel partners of a company? What are the margins and earning of each channel partner? What is the area of operation of each channel partner? We will answer all these questions in this video.

Key Learnings from this video-
1. Understanding of Urban and Rural Distribution
2. Different channel partners of FMCG companies
3. Margins and earnings of each channel partner
4. Area of Operation of each channel partner

▬Contents of this video▬
00:00 Introduction
00:56 Production Factory
01:34 Carrying and Forwarding Agent
03:10 Distributor
04:34 Wholesaler & Retailer
05:30 Summary of Urban Distribution
05:50 Earnings of Channel Partners
08:30 Rural Distribution Channel
10:42 Next Video

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