Melissa Lato, Product Director at X-on, stopped by the Business of Healthcare Podcast to give us a masterclass on taking ideas from concept to market.

The Key Takeaways

Start with the business case - If you were buying your own product, what benefits would YOU need to see?

Think beyond the software - Consider:

➡️ How many people will you need?
➡️ What's your marketing strategy?
➡️ Do you need clinical safety compliance?
➡️ What ISOs are required?

Know your end goal:

➡️ Building to solve a problem for free?
➡️ Creating something to sell later?
➡️ Planning to scale and run long-term?

📝 Write it all down - Create a list of questions and be crystal clear on what success looks like
The best innovations come from understanding the full business picture, not just the tech.

#ProductDevelopment #HealthTech #Innovation #StartupAdvice #businessofhealthcare