The amusement park, like the shopping mall and movie theater, was once an indispensable establishment for every major metropolitan. Before the Internet, the amusement park thrived as a provider of affordable recreation. Yet fast forward to present day and amusement parks are a dying breed in the modern age.

With the emergence of the Disney adult, consumers all around the world have shown a preference for IP-based theme parks like Universal Studios and Disneyland. The themed concessions, branded attractions, exclusive merchandise, and trademark characters of theme parks have elevated customer experiences to the point where amusement parks can no longer compete with generic foods, mascots, and rides.

In this day and age, customers have demonstrated through virality, spend, and popularity that they’d rather make a special trip to Disneyland or Universal over the local / regional amusement park. In this episode, we’ll cover the business of roller coasters through the lens of Six Flags, the largest operator of amusement parks in the world and the strategies that the company has leaned on to differentiate itself in this ultra-competitive business market.

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