The "randoseru" (schoolbag selection) season is accelerating rapidly as children prepare for school entry next spring. In department stores in Fukuoka City, many families have already decided on their purchases by April, and in some cases, scheduling begins as early as the end of the previous year. This is driven by concerns about popular brands and handcrafted models selling out.

"Recent Trends and Characteristics"
Peak Purchase Period and Budget: The peak is from May to August, with the average purchase price rising to approximately 62,000 yen. Grandparents pay for over 50% of purchases.

Color Trends: Classic black is popular for boys, while pastel colors such as light blue and purple are popular for girls.

Evolution of Functionality: Features such as tablet compartments, reinforcing materials to prevent deformation, and emphasis on lightweight design and cushioning are becoming increasingly important.

New Options: The "randoseru backpack" by mountaineering equipment manufacturer Montbell is gaining attention. It's affordable, priced in the 10,000 yen range, and features exceptional lightness and waterproofing thanks to its nylon material.

Recently, trying on backpacks in stores is strongly recommended to ensure a comfortable fit tailored to the wearer's body type.

April 16, 2026

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