Movies used to fly by in a tight 90 minutes. Today? You grab popcorn and settle in for nearly three hours. So what happened? Why are movies getting so long — and is that a good thing for audiences?

In this video, we break down the surprising reasons behind the growing runtimes in Hollywood. From superhero epics and streaming culture to director influence and audience expectations, you’ll see why the modern movie experience is stretching longer than ever.

🎥 Whether you love extended runtimes or miss the short-and-sweet classics, this explainer will give you the inside story on how cinema changed — and what it means for the future of film.

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