The world balances on our fingertips, tipping either way with every click.. To do better, we must create better!

The main purpose of all channel's of distribution is to bridge the gap between the producer of a product and the consumer of it, regardless of location i.e. in the same community or in different countries around the world.

For business the challenge is to find/ adapt and establish channel of distribution, that is most efficient and effective, in placing a product into the hands of the customer & consumer.

The channel is composed of different institutions, that facilitate the transaction and the physical exchange of products for money.

This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

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Video Content

0:00 - Introduction to Marketing Channels of Distribution
0:20 - What are Marketing Channels & Movement of Products?
0:53 - What are Channels of Distribution (Marketing Channel)?
1:20 - What are Channel Members & Movement of Products?

2:21 - How to Overcome Discrepancies?
2:58 - What is Discrepancy of Quantity + Example?
3:39 - What is Discrepancy of Assortment + Example?
4:18 - What is Temporal (Time) Discrepancy + Example?
4:55 - What is Spatial (Place) Discrepancy + Example

6:20 - What are the Importance of Marketing Channels?
6:56 - What is Buyer Decision Making Process?
7:26 - What are the Importance of Marketing Channels Continued?
8:04 - What are Intermediaries?

8:57 - How Marketing Channels Reduce the Number of Required Transactions + Example?

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Came across a great saying:

“Listening is hearing the needs of the customer, understanding those needs and making sure the company recognises the opportunity they present.” - Frank Eliason

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School of Learning
Arnav Dutta
www.linkedin.com/in/arnav-dutta-a2020a44