Download the CFO's Guide for AI and Machine Learning for FREE at netsuite.com/ModernMBA

Only local news stations and publications with their boots-on-the-ground coverage can provide the facts on what’s happening in your neighborhood beyond national headlines and weather forecasts. That’s why millions of people still tune in every day to the morning news. Yet viewership has declined for traditional news media and in turn, so have profits - and local stations having been hit the hardest. Whatever budget left is invested in the daytime news cycle.

But newsworthy incidents also happen at night. And since the usual anchors, reporters, journalists, and cameramen all need to sleep, who’s covering these breaking stories at night? The answer is nightcrawlers. While news stations capture the stories of the day, nightcrawlers hunt for the stories of the night. You see their footage on broadcast and social media, but never their faces, voices or names. Beyond a tiny watermark, they get no credit or recognition. They show up, film, and disappear - and the best nightcrawlers make six to eight figures a year.

Every city has its nightcrawlers and Los Angeles is the second biggest media market in the country. In this Modern MBA Original, we’re diving into this secret world and riding along with LA’s leading nightcrawlers to understand first-hand what it takes to succeed in this invisible profession.

📸 KEY NEWS NETWORK
Zak: www.instagram.com/zak.holman/
Gabe: www.instagram.com/gabrielpabon/
Highlights (daily):    / @keynewsnetwork  
Code Two Zero (weekly show): youtube.com/c/zakholman

🤳🏻 Modern MBA TikTok: www.tiktok.com/@modernmba
📸 Modern MBA Instagram: www.instagram.com/modern.mba/
📖 Modern MBA Reddit: www.reddit.com/r/modernmba/
🕊 Modern MBA Twitter: x.com/modern_mba

🎬 Support Modern MBA: buymeacoffee.com/modernmba
☕ Modern MBA Patreon: patreon.com/modernmba