HighStreet
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2.3万回視聴 ・ 424いいね ・ 2025/11/14
McDonald’s UK brought the Breakfast Wrap back in 2024...but the Bagel’s still missing.
This is a story about two menu items and how a global brand traded ritual and loyalty for speed and spreadsheets.
In this video, we trace the rise of the Bagel & Wrap era, their quiet removal during COVID, the years of fan backlash, and the wrap’s triumphant return...while the bagel stays buried.
Chapters:
0:00 From Cult Classics to Vanishing Acts
2:13 The Pandemic Reset—and the Quiet Disappearance
3:46 Spreadsheets vs. Superfans: The Speed Obsession
7:09 The Unfinished Breakfast War
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