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In this video, I breakdown the 4 social media strategies you should be using as a business owner. We explore how to pick which is best for you and which content to make in each strategy so that you grow your business faster

RESOURCES MENTIONED:

• Join WavyWorld, a community with 33K entrepreneurs looking to improve their content (free invite link): skool.com/wavyworld
• Sandcastles AI (try it free) - sandcastles.ai/
• Kallaway's Game Theory Video -    • Game Theory Is The Cheat Code to Social Media  
• Vault of Sandcastles tutorials - help.sandcastles.ai/

Video Time Stamps:
0:00 Intro
0:34 The 4 social media strategies for business owners
3:25 The 2 business games
8:39 How do I pick which social media strategy is right for me? (entertainment vs education content)
14:31 Do I use a personal brand account or traditional brand account?
19:43 Kallaway's Modern Marketing Funnel
22:50 How do I know which content to make so that it works well based on my strategy? (sandcastles.ai)
28:30 Summary

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BEST FREE CONTENT RESOURCES:
• Content Department (content.game/) - If you want to get a content edge as a business owner & learn about content trends/formulas before everyone else, I share everything here for free
• WavyWorld (Free invite: skool.com/wavyworld) - I built a free community for entrepreneurs & business owners to get better at content together. Currently at 33,000 members and 60+ free trainings

SHORT-FORM VIDEO POWERUPS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Use My AI Research & Scriptwriting Tool - sandcastles.ai/
• My Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - lu.ma/sfa-hooks
• Hire My Short-Form Video Editors - forms.gle/TAYRJkV116Q5xois9
• Join Kallaway's Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) - shortform.academy/

LONG-FORM VIDEO POWERUPS (YOUTUBE)
• Hire My Ideas & Packaging Team - forms.gle/5SRPsikwE3RR21Ep8
• Hire My Thumbnail Designer - forms.gle/GJp2XmUmVM9dxZzYA
• Use My YouTube AI Scriptwriter Tool (Waitlist) - forms.gle/ZYE6zf2RDyJahyDC8
• Hire My YouTube Video Editors - forms.gle/TAYRJkV116Q5xois9
• Join Kallaway's YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) - forms.gle/y4mifxtYas3hL4vj9

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