WHAT exactly is UX Research? What is it NOT?
When do we do research?
And most importantly, WHY should we do user research and strategy?
These topics and MUCH more in PART 1 of the ultimate UX Research Crash Course to end all UX research crash courses.

This video is PART 1 of 5 of the actual mega crash course.
You can find the entire video here:    • 10 Years of UX Research Experience in 4.5 ...  
But I've split this into 5 parts for you to more easily digest.

These are a preview of a collection of the trainings in my 100+ hour Masterclass, so check out the link below if you're interested in learning more about the full class.

Please enjoy and let me know if you have any questions.
Mad love, Peace!!

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The ZERO TO UX SELF-PACED MASTERCLASS
Like what you see and want to learn more from the ULTIMATE User Research course in existence? I spent 5 YEARS toiling blood sweat and tears to create the ONLY Product UX Research masterclass I WISH I HAD!
Module 1 is completely free!

zerotoux.teachable.com/p/masterclass



I've spent the past 10 years as a UX researcher working at the coolest teams (Google, Uber, Stubhub, Upwork, Unity etc...), and consulting various companies in different industries like fintech, games, automation, tools, logistics, and hardware, from small to large teams with varying levels of UX intelligence and maturity.

And now I've distilled some of the most important lessons I've learned into the ULTIMATE Crash Course for UX research.
I spent years in monk mode and quit my job to create that full training. THAT’s how serious I am about UX research education.

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Get my FREE UX Research Template Pack for this Crash Course
zerotoux.com/templates/

Which includes:
1) Industry-ready study plan to help you stay organized
2) Note-taking template to make analysis smoother and easier
3) Clean and crisp presentation template conducive to better storytelling

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CHAPTERS
0:00 Introduction
3:23 What UX Research Is and Isn't
9:38 Why do UX Research?
14:03 What are the qualities of a UX researcher?
17:52 Who are the key UXR Stakeholders and How to Work With Them
25:39 Day & Week in the Life of a UX Researcher
29:12 UX Research Team Structure
33:00 Types of Research, Strategic vs. Tactical vs. Generative vs. Evaluative
43:40 The Most Important Person in Any Business
49:18 What is Product Management & Why Should UXRs Know It?
52:50 Metrics Aren't Everything - Campbell's Law
55:12 What is the Research Roadmap? Project Management
1:00:42 Research Roadmap Planning Walkthrough

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Kevin's Recommended Books Every UX Leader Needs to Read:
amzn.to/3BxwqgL

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Say hi on social media!

Website: www.zerotoux.com/
Instagram: / zerotoux
Linkedin: / kevinliang-1
Facebook Group: / zerotoux
Medium: / pretendastronaut

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If you have questions about anything UX Research, feel free to email me.
kevin@zerotoux.com

🎵Intro music by Rogue VHS - "Pale Blue" 🎵
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*Disclosure: I am a participant in the Amazon Services LLC Associates Program. I may earn a small commission for my endorsement, recommendation, testimonial, and/or link to any products or services from this website if you choose to use any of the above affiliate links.


   • The who what where when and WHY of UX Rese...…