Most founders treat LinkedIn like a magic lead machine—but the truth is, cold outreach is the last resort. In this episode, Ryan Rutan and Ed Kang of Startups.com break down a smarter way to connect with B2B clients: warming up your audience with relevant, unique content before ever sending a message. You’ll learn how to build a simple, effective warm-up funnel, what kind of content actually works (and what doesn’t), how to optimize your LinkedIn profile, and why a hybrid paid + organic approach is your secret weapon. If you’re serious about landing enterprise customers, hiring decision-makers, or just getting noticed in a sea of noise—this is your playbook.

We're a FREE Online Accelerator for ALL Startups
🚀 Join Startups Platform for Free: startups.com/
📬 Weekly Startup Advice (250,000+ subscribers): www.startups.com/newsletter
🎙️ Startup Therapy Podcast -    / @startuptherapy  
▶️ Startups.com "How to" YouTube Channel -    / @startupsdotcom  
// HOW STARTUPS.COM CAN GROW YOUR STARTUP
💰 Find Investors
📈 Create an Amazing Pitch Deck
🎯 Acquire your Best Customers
🛠️ Build my First Product (MVP)
🧠 Find a Trusted Advisor

Join for FREE - www.startups.com/

// WHAT'S ON STARTUPS.COM?
📊 Deep Dive Workshops from Pitch Deck Breakdowns to Funding Fundamentals
🎓 600+ Master Classes from Neil Patel, Steve Blank, Hiten Shah, and many more
📚 1,000+ How-to Guides & Articles to scale your startup
🎤 In-Depth Founder Interviews featuring Elon Musk, Brian Chesky, Marc Andreessen
💡 20,000+ Expert Answers from world-class Mentors and Founders
💬 300 hours of Founder Therapy Sessions on navigating the founder journey

// FOLLOW ON SOCIAL
🐦 Twitter/X @startupscom
📸 Instagram @startups
💼 LinkedIn @startups-co

// WHERE TO START ON YOUTUBE
Pitch Deck Reviews -    • How Investors ACTUALLY Look at Your Pitch ...  
Funding & Investors -    • How Much Funding Should You Raise in 2024?...  
Customer Acquisition -    • B2B Customer Discovery in 6 Steps - Startu...  
Idea Validation -    • Idea to Funding: How to Test Startup MVPs ...  
Product & MVP -    • Idea to Funding: How to Test Startup MVPs ...  

#startups #entrepreneur #founder #funding #startupadviceWe're a FREE Online Accelerator for ALL Startups
🚀 Join Startups Platform for Free: startups.com/
📬 Weekly Startup Advice (250,000+ subscribers): www.startups.com/newsletter
🎙️ Startup Therapy Podcast -    / @startuptherapy  
▶️ Startups.com "How to" YouTube Channel -    / @startupsdotcom  
// HOW STARTUPS.COM CAN GROW YOUR STARTUP
💰 Find Investors
📈 Create an Amazing Pitch Deck
🎯 Acquire your Best Customers
🛠️ Build my First Product (MVP)
🧠 Find a Trusted Advisor

Join for FREE - www.startups.com/

// WHAT'S ON STARTUPS.COM?
📊 Deep Dive Workshops from Pitch Deck Breakdowns to Funding Fundamentals
🎓 600+ Master Classes from Neil Patel, Steve Blank, Hiten Shah, and many more
📚 1,000+ How-to Guides & Articles to scale your startup
🎤 In-Depth Founder Interviews featuring Elon Musk, Brian Chesky, Marc Andreessen
💡 20,000+ Expert Answers from world-class Mentors and Founders
💬 300 hours of Founder Therapy Sessions on navigating the founder journey

// FOLLOW ON SOCIAL
🐦 Twitter/X @startupscom
📸 Instagram @startups
💼 LinkedIn @startups-co

// WHERE TO START ON YOUTUBE
Pitch Deck Reviews -    • How Investors ACTUALLY Look at Your Pitch ...  
Funding & Investors -    • How Much Funding Should You Raise in 2024?...  
Customer Acquisition -    • B2B Customer Discovery in 6 Steps - Startu...  
Idea Validation -    • Idea to Funding: How to Test Startup MVPs ...  
Product & MVP -    • Idea to Funding: How to Test Startup MVPs ...  

#startups #entrepreneur #founder #funding #startupadvice