With 8+ years in performance marketing and diverse full funnel experience within agencies and in-house, this is what Lee would recommend doing if you want to get into performance marketing as a career, or if you’re already a performance marketer looking to improve in your role.

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More resources on Performance Marketing👇

What is Performance Marketing? 👉    • What Is Performance Marketing? Performance...  

The Future of Performance Marketing Part 1 👉    • Future of Performance Marketing - Part 1 |...  

The Future of Performance Marketing Part 2 👉    • Future of Performance Marketing - Part 2 |...  

The Future of Performance Marketing Part 3 👉    • Future of Performance Marketing - Part 3 |...  

In this video you’ll get tips and advice on how to start a career in performance marketing, and maintain it successfully.

Timestamps:

00:00 - 1:17 - Performance Marketing as a Career
1:18 - 3:02 - Get Comfortable with Analysing Data
3:03 - 3:50 - Why Being Wrong Can Be Good
3:51 - 5:51 - Master Your Communication and Collaboration Skills
5:52 - 7:07 - Challenge Your Colleagues, Managers and Bosses
7:08 - 9:15 - Get to Grips with Attribution
9:16 - 10:08 - Learnings from a Tampon Campaign
10:09 - 11:34 - Be Realistic

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