When you google the word “lab”, among the top three predictions in the search bar is likely to be “lab-grown diamonds”.

Gen Z are driving the sales and demand of lab-grown diamonds, which are surging as the fastest growing segment within the jewellery sector.

Being 40 to 50 percent cheaper than natural diamonds, the gems are not just more cost-effective, but are also more sustainable and ethical.

These factors drive the more purpose-driven and conscious youth to buy synthetic man-made jewels, according to Bollywood actor Vivek Oberoi, who also owns the lab-grown diamond company Solitario.