Developing brand names is both an art and a science – and linguistics is a big part of both.

In this workshop, we’ll review the naming process that produces great brand names, discuss techniques for creating and validating names, and touch on more complex issues like naming architectures. We’ll do some collective brainstorming and on-the-fly legal screening to show the importance of finding names that are both appropriate and available.

Presenter: Laurel Sutton, Co-founder Catchword
Erin Milnes, Creative Director Catchword

Resources: None.

This event was recorded on July 21, 2021, as part of the Linguistics Career Launch www.linguisticscareerlaunch.com/

Video editing by Gregory Gray

Closed captioning by Sophie Henry

Music by Setuniman Licensed under the Creative Commons Attribution Noncommercial License freesound.org/people/Setuniman/sounds/274787/

©Linguistics Career Launch 2021