In this video, we will go through the process of building our idea and a business model around it using the Lean Canvas in the Icanpreneur platform.

The Lean Canvas is an instrument that helps us consider our business idea from multiple angles. The purpose of the Lean Canvas model is to serve as the blueprint for your product. It starts as a high-level sketch. As you progress and get insights, it will change, evolve, and become more specific. Ultimately, you will have a comprehensive and exhausting representation of the idea you started with initially. This means the Lean Canvas is expected to change and to be validated continuously.

More about the Lean Canvas on our blog: www.icanpreneur.com/blog/what-is-lean-canvas

0:00 - Intro
0:55 - What is the Lean Canvas?
1:51 - Building your Lean Canvas step by step
2:09 - Defining Customer Segments
3:29 - Coming up with Customer Problems
5:00 - Evolving your Lean Canvas
5:41 - Wrap up and next steps