In this episode of Sharp Strategies Sweet Success, I chat with Lauren Hill, Marketing Director at Ben Glass Law. Join us as Lauren delves into her journey in legal marketing, starting from her PPC background to her current role. She shares invaluable insights on the nuances of marketing for personal injury versus ERISA disability, and the creative strategies involved in growing a law firm. We explore the importance of referral relationships, Google My Business, and the benefits of using Lead Docket for data-driven decision-making. Lauren also discusses the effectiveness of print marketing in building chiropractor relationships and her experience with launching Facebook remarketing campaigns. Tune in to gain actionable tips and learn how to navigate the dynamic landscape of legal marketing.