Do LinkedIn Video Ads Work in 2025? | Performance, Costs & Strategy Breakdown

Are LinkedIn video ads worth the investment in 2025?

In this video, we break down whether LinkedIn video ads are still effective for brand awareness and lead generation, especially when compared to other formats like sponsored content or carousel ads. With LinkedIn claiming video ads can increase purchase intent by up to 45%, it’s easy to assume they’re the best option—but the data tells a more nuanced story.

Key insights you’ll learn:
• How LinkedIn video ads compare to other formats (Sponsored Content, Carousel, and Text Ads)
• The average CTR and CPC for each format (based on latest 2025 data)
• Why video ads are excellent for engagement—but not always the best for lead generation
• Real examples of performance, costs, and return on ad spend (ROAS)
• 3 pro tips to optimise your LinkedIn video ads for better results

LinkedIn Video Ad Stats Mentioned:
• Average CTR: Lower than Sponsored Content (0.39%)
• Average CPC: $7–$11 (up to 3x higher than Facebook)
• Shareability: Up to 20x more than text-based ads
• View-through rate: ~29%
• Impact on purchase decisions: 82% of viewers report being influenced

Ad Format Comparison (from image at 06:24):
• Sponsored Content: Best for lead generation, CTR ~0.39%
• Video Ads: High engagement, higher CPC
• Carousel Ads: Great for storytelling + conversions
• Text Ads: Lower performance, cheaper CPC ($9.79)

3 Ways to Improve LinkedIn Video Ad Performance:
1. Keep videos between 15–30 seconds
2. Use native LinkedIn lead gen forms
3. Retarget viewers who watch 50% or more of your video

LinkedIn video ads can be powerful—when used strategically.

Use them to build brand awareness and support a broader funnel strategy, especially when paired with Sponsored Content and precise retargeting.

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Watch next: [How to Make a Great Video – Tips for 2025]



#linkedin #VideoMarketing #LeadGeneration #B2BMarketing #AdStrategy2025