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Corporate Communication refers to the methods and activities through which an organization communicates with its internal and external audiences like existing and potential customers.

Corporate Communication is a structured process through which an organization can explain its beliefs, attitude, and goals to its customers.

Characteristics of Corporate Communication

1. Oversees communication
2. Aligns with controlled and uncontrolled media
3. Caters to internal and external audiences
4. Proactive process
5. Promotes communication tactics and strategies
6. Oversees the release of information
7. Deals with organizational image
8. Branding products and services
9. Deals with the reaction of audiences and markets
10. Dealing with crisis scenarios
11. Lobbies for favourable organizational stance
12. Builds and maintains the brand image

Types of Corporate Communication

1. Internal Corporate Communications

Puts the focus on information and message sharing within the organization from executives to employees as well as inter-departmental messages. It includes a mission statement, manual, employee handbook, newsletters, emails, etc.

2. External Corporate Communications

Puts the focus on information ad message sharing between the organization and an external entity like investors, clients, society, customers etc. It includes annual reports, websites, external newsletters, promotional items etc.

Importance of Corporate Communication

Building internal and external relationship to improve brand image.

Drawing attention to organizational performance through posters and newsletters.

Helps the products and services to reach the target audience efficiently.

Dealing with media by distributing news releases and responding to media enquiries.

Building the social media presence of an organization.

Creating and improving a corporate brand.

Helps to function globally.

Helps to deal with the crisis.

Guidelines for Effective Corporate Communication

Simplicity
Accurate and clear content
Complete communication
Continuity in communication
Gather proper feedback

This video is on Corporate Communication and it has the following
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Time Stamps

0:00 What is Corporate Communication?
00:21 Definition of Corporate Communication
00:46 What is Corporate Communication?
01:15 Characteristics of Corporate Communication
01:58 Types of Corporate Communications
02:57 Importance of Corporate Communication
04:18 Guidelines for Effective Corporate Communication