“Sales Desk” in Healthcare is the best “Help Desk”

Coherent

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367 回視聴・ 2いいね・ 2025/10/23

“Sales Desk” in Healthcare is the best “Help Desk”

Too often, “sales” in healthcare gets a bad name — and understandably so.
But what if we reframed it?

The job of the sales desk isn’t to push treatments or persuade someone into something they don’t need.
It’s to listen.
To understand.
To help patients find the right next step for their concern.

A good sales conversation in healthcare sounds less like:

“Would you like to book another treatment?”

And more like:

“How are you feeling lately? Anything you’re concerned about?”

That shift — from transaction to trust — is what builds lifelong patient relationships.
Because real sales in healthcare isn’t about selling.
It’s about serving.

#HealthcareLeadership #PatientExperience #SalesEthics #HealthcareMarketing #TrustInHealthcare