Westland Safe Lawn is the safer and natural way to feed your lawn. It’s made from 100% natural ingredients, great for households who want a great looking lawn but are put off using chemicals due to safety concerns about children and pets.

The campaign introduces Lawn Man, a big, friendly character, made entirely from lawn. He puts up with a lot. Kids and pets tearing around on him, ball games and harsh weather conditions. In the advert he is worn and tired. He longs to be loved and to be part of the family again. Enter Westland SafeLawn. After just one application, he comes to life, revived and ready to play!