Decoding the Music Industry: Chris Anokute Exposes the Secrets Behind Hit Records

In this explosive episode, Chris Anokute - the A&R powerhouse and artist development specialist behind Katy Perry, Bebe Rexha, Iggy Azalea, and Muni Long - pulls back the curtain on the hidden world of the music industry. From stream manipulation and payola to the real power players controlling the charts, Chris doesn’t hold back.

Want to know how artists are actually broken in 2025? Chris lays it all out. The strategies, the gatekeepers, and the moves labels make behind the scenes to manufacture success. He reveals why some artists skyrocket while others get shelved, the shady economics of record deals, and why owning your masters is the ultimate power move.

This episode is a must-watch for artists, managers, and anyone who wants to understand how the game is really played. If you think you know how the industry works, think again.

Watch now and uncover the secrets labels don’t want you to know.

00:00 The Truth
00:59 Meet Chris Anokute: Artist Development Specialist
01:43 Success Stories: Katy Perry, Bebe Rexha, and More
04:36 The Journey of Muni Long
08:18 The Power of Fan Engagement
15:42 Negotiating Record Deals: Tips and Strategies
22:06 The Streaming Industry and Market Share
41:38 The Role of Major Record Labels
42:50 The Cost of Radio Promotion
45:24 The Influence of Radio on Popularity
47:13 Global Campaigns and Market Strategies
48:59 Touring vs. Radio Hits
50:22 The Evolution of Music Promotion
55:25 The Impact of Streaming on the Music Industry
56:55 Payola and Chart Manipulation
01:07:40 Ethics in the Music Business
01:13:33 Personal Journey and Career Reflections
01:29:30 Challenges and Successes in the Music Industry
01:37:46 Navigating the Modern Music Business
01:41:52 Building a Sustainable Music Career
01:55:44 The Future of Fame and Independence
02:03:09 Honesty and Integrity in the Music Industry

Book a 1:1 Strategy Session with Mauricio Ruiz, host of The Manager's Playbook, with over 16 years of experience for tailored advice for artists and managers. Consultation Fees Apply
calendly.com/themanagersplaybook/1hourconsult

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Host: Mauricio Ruiz
Executive Producer: Mauricio Ruiz
Director of Photography: Will Dobak
Sound Mixer: Colby Prada
Editor: Kuion Martin
Co-Editor: Mauricio Ruiz
Colourist: Will Dobak
Soundtrack: Kuion Martin
Channel Management: Jermelle Bahadosingh
Production Company: 8 Til Faint

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