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In this video, I breakdown the game theory behind social media. To be honest, I went all out on this one. I broke down the players, incentives, games, and strategies for how to win the content game.

RESOURCES MENTIONED:

• WavyWorld (Free invite: skool.com/wavyworld) - I built a free community for entrepreneurs & business owners to get better at content together. Currently at 30,000+ members
• Sandcastles (The all-in-one content tool to grow faster on social media: sandcastles.ai/)

Video Time Stamps:
0:00 Intro
0:50 What is game theory and why does it matter?
1:30 The 4 part game theory framework
1:38 Part 1: The Players (who are the 7 players in the content game?)
4:16 Part 2: The Incentives (what does each player want most?)
11:02 Part 3: The Games (which content game are you playing?)
14:47 Part 4a: The Strategy (how to win the awareness game?)
26:21 Part 4b: The Strategy (how to win the conversion game?)
36:14 Summary, phew

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BEST FREE CONTENT RESOURCES:
• WavyWorld (Free invite: skool.com/wavyworld) - I built a free community for entrepreneurs & business owners to improve at content. Currently at 31,000+ members, 60+ free trainings
• Content Department (content.game/) - If you want to get an edge & learn about content trends/formulas before everyone else, I share everything here for free

SHORT-FORM VIDEO TOOLS & PROGRAMS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Use My Short-Form Content Platform (research + ideas + hooks + scripts + formats) - sandcastles.ai/
• Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - lu.ma/sfa-hooks
• Hire My Short-Form Video Editors - forms.gle/TAYRJkV116Q5xois9
• Join Kallaway's Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) - shortform.academy/

LONG-FORM VIDEO TOOLS & PROGRAMS (YOUTUBE)
• Hire My Ideas & Packaging Team - forms.gle/5SRPsikwE3RR21Ep8
• Hire My Thumbnail Designer - forms.gle/GJp2XmUmVM9dxZzYA
• Hire My YouTube Video Editors - forms.gle/TAYRJkV116Q5xois9
• Use My YouTube AI Scriptwriter Tool (Waitlist) - forms.gle/ZYE6zf2RDyJahyDC8
• Join Kallaway's YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) - forms.gle/y4mifxtYas3hL4vj9

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