In this clip from Front Row Seat with Ken Coleman, communication expert Jefferson Fisher shares a powerful insight on how to say no. But we’re not just watching—we're breaking it down.

In this video, we pause the clip to reveal the scientific principles and psychological theories behind what Jefferson is saying. We will find out why this advice works—and how you can use it in real life.

Our goal is to help you level up your soft skills to grow as a person and succeed in the professional world.

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