Women In Business Online Workshop, themed “Understanding Your Market,” held virtually on August 6, 2025!

Moderated by Jemima Rockson, and featuring speaker & mentor Fatima Alimohamed, the session delivered actionable insights for women entrepreneurs:

1. How to identify untapped opportunities and truly understand customer needs
2. The importance of moving from demographics to psychographics
3. Using TAM, SAM, SOM to unlock funding and strategic growth

Practical activities: product category audit, TAM calculation, competitor mapping

Watch the full workshop to benefit from the same invaluable advice, don’t miss your chance to grow your business with expert guidance!

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