Get my free guide on how to make viral videos (1M+ followers, 1B+ views): viralityblueprint.com/
Use my AI research tool that finds viral outlier ideas automatically (try it free): sandcastles.ai/

In this video, I breakdown my full process for finding viral content ideas. This is the big one -- the most valuable video I've made in a long time. If you implement this full Idea Mining System, you will grow significantly faster on social media

RESOURCES MENTIONED:

• Sandcastles (code KALLAWAY) - sandcastles.ai/
• Free vault of Sandcastles in-depth demos and tutorials - help.sandcastles.ai/

Video Time Stamps:
0:00 Intro
0:47 What is a video idea? (7 Idea Legos)
2:55 The 3 Step Idea Mining System
3:04 Step 1: Outlier Research
4:15 Step 2: Analyze Outliers (across lego bricks)
6:07 Step 3: Hold Winners, Remix Losers
7:08 What makes Idea Mining process difficult?
8:04 Diving into the tactical process
8:33 Best places to find outlier videos (2x2 matrix)
12:01 How do we actually do this outlier research process?
12:36 Sandcastles.ai makes this idea research 100x easier
15:09 How to analyze winning videos on sandcastles.ai
16:19 The best filter settings for finding outliers on sandcastles.ai
17:11 How to analyze outlier videos found on sandcastles.ai?
21:21 Idea Mining Process Recap
23:42 Summary

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BEST FREE CONTENT RESOURCES:
• Content Department (content.game/) - If you want to get a content edge as a business owner & learn about content trends/formulas before everyone else, I share everything here for free
• WavyWorld (Free invite: skool.com/wavyworld) - I built a free community for entrepreneurs & business owners to get better at content together. Currently at 32,000 members and 60+ free trainings

SHORT-FORM VIDEO POWERUPS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Use My AI Research & Scriptwriting Tool - sandcastles.ai/
• My Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - lu.ma/sfa-hooks
• Hire My Short-Form Video Editors - forms.gle/TAYRJkV116Q5xois9
• Join Kallaway's Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) - shortform.academy/

LONG-FORM VIDEO POWERUPS (YOUTUBE)
• Hire My Ideas & Packaging Team - forms.gle/5SRPsikwE3RR21Ep8
• Hire My Thumbnail Designer - forms.gle/GJp2XmUmVM9dxZzYA
• Use My YouTube AI Scriptwriter Tool (Waitlist) - forms.gle/ZYE6zf2RDyJahyDC8
• Hire My YouTube Video Editors - forms.gle/TAYRJkV116Q5xois9
• Join Kallaway's YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) - forms.gle/y4mifxtYas3hL4vj9

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