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LinkedIn has once again made some big changes to their platform..

For over a year now, the long-awaiting “video feed” seems to finally be coming to fruition as LinkedIn makes the move towards short(er) content. With Tik Tok, YouTube Shorts and this new trend towards attention deficits, LinkedIn has become the most recent convert to the run-and-gun style content.

The difference?

They’re making it easier to consume and distribute – and my theory? Video performs better with the new algorithm too.

Join me on this short video as I take you through the changes and illustrate the great opportunity that creators have right now.
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0:00 - Introduction
0:48 - The change itself
1:46 - What does this mean for you?
2:35 - From the creator’s POV
3:38 - What are you supposed to do?
4:45 - Working with attention spans
6:07 - How long should these videos be?
6:47 - How do I actually do it?

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