Most demo videos are shot with the the idea of “Let’s show the customer how to use the product”. It helps communicate not only what the product is but how they can use it. This visualization is huge for your customers because now they’re able to see with their own eyes why this is a must have item.

But let’s take it up a notch.

Once you get actor to demo your video, now you e done something special. Now not only can your customers can see more than how a product is used- but now they can see themselves with it. You’ve gave them a surrogate person that they can now see themselves through. Now they know how they’ll live with it, how it’ll fit in their lifestyle, and how it may have been that little something they’ve been missing.