Most people overcomplicate building their business. They think they have to learn everything at once—and end up mastering nothing.

In this episode, Dr. Christopher Cokley breaks down exactly how he and his team prospected over 1,000 people in four months, leading to 120 new partners ready to go when the licenses came in.

Here’s the reality:
✅ He didn’t talk to all 1,000 himself. He got people who got people.
✅ They built a network by staying focused.
✅ They mastered one thing at a time—starting with prospecting.

Dr. Cokley explains:

Why singleness of focus is the hardest—and most important—discipline in business today.

The difference between prospecting and recruiting (most people confuse them and blow it).

How to avoid overwhelming prospects by breaking your process into clear, simple steps.

The real definition of prospecting: getting someone to listen—not trying to close them on the spot.

If you’re frustrated because “it’s not working,” maybe the truth is you’re not working it properly. This video will help you get back to the fundamentals that actually grow your business.

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