The Most Valuable Asset in Your Ad Account The Pixel and Data Ownership

Benjamin Hoang

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436 回視聴・ 5いいね・ 2025/03/20

The Most Valuable Asset in Your Ad Account The Pixel and Data Ownership

The Most Valuable Asset in Your Ad Account: The Pixel and Data Ownership

We discuss how the most valuable asset in an ad account is not the ads, creative, or landing page, but the pixel and the ad account it's connected to. We use the example of a client who sold their wholesaling company, where the buyer's top priorities were ensuring they wouldn't be cut off from the data and pixel, which would be owned by the buyer. The key point is that everything should be built under the client's name and brand, so they own it all, with the agency just acting as managers.

#adaccount #pixel #dataownership #businessmanagement

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