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In this video, I break down Steven Bartlett's secret weapon behind building his $25M/Year media empire, Diary of a CEO.

This my first "breakdown video" where I dissect the playbooks of other entrepreneurs while extracting the lessons and making it tactical for you to try them yourself. If you like this format and want me to do others, lmk in the comments!

If you're interested in learning how to level up your own short-form videos, I made a free community with video lessons like this one. Here's a free invite link: skool.com/wavyworld

Video Time Stamps:
0:00 Intro
1:45 How to make narrative hooks
4:43 How to engineer more interesting clips
8:17 How to optimize pace, delivery, and tone
10:51 How to improve your visual text hook
11:58 How to enhance your video/audio quality
13:06 Why fake podcasting crushes
15:08 How to get shorts to drive to long-form (Breadcrumb Strategy)
16:17 How to supercharge the shorts formula (Echo Effect)

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BEST FREE CONTENT RESOURCES:
• WavyWorld (Free invite: skool.com/wavyworld) - I built a free community for entrepreneurs & business owners to improve at content. Currently at 31,000+ members, 60+ free trainings
• Content Department (content.game/) - If you want to get an edge & learn about content trends/formulas before everyone else, I share everything here for free

SHORT-FORM VIDEO TOOLS & PROGRAMS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Use My Short-Form Content Platform (research + ideas + hooks + scripts + formats) - sandcastles.ai/
• Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - lu.ma/sfa-hooks
• Hire My Short-Form Video Editors - forms.gle/TAYRJkV116Q5xois9
• Join Kallaway's Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) - shortform.academy/

LONG-FORM VIDEO TOOLS & PROGRAMS (YOUTUBE)
• Hire My Ideas & Packaging Team - forms.gle/5SRPsikwE3RR21Ep8
• Hire My Thumbnail Designer - forms.gle/GJp2XmUmVM9dxZzYA
• Hire My YouTube Video Editors - forms.gle/TAYRJkV116Q5xois9
• Use My YouTube AI Scriptwriter Tool (Waitlist) - forms.gle/ZYE6zf2RDyJahyDC8
• Join Kallaway's YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) - forms.gle/y4mifxtYas3hL4vj9

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• Instagram: instagram.com/kallaway
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• YouTube:    / @kallawaymarketing  
• Tiktok: tiktok.com/@kallawaymarketing

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